Old San Juan— Brand Identity

Background: A restaurant branding project inspired by the vibrant energy of Puerto Rico, designed to be timeless and appealing across ages and genders.

Process: I created a visual identity with a lively color palette drawn from the city’s streets, a nostalgic hand-painted–style logo, and the coquí frog as an iconic symbol.

Outcome: Applied across signage, menus, and merchandise with the tagline “Ciudad colorida, sabor colorido” (“Colorful city, colorful flavor”), the identity offers guests a warm and memorable brand experience.