WABI — Package Design

Background: A beer cocktail blending the modest traditions of Japanese tea culture with the lively spirit of American beer culture. Targeted toward trend-conscious 20–30 year olds, especially those curious about matcha and cultural fusions.

Process: I designed the packaging to honor Japanese traditions while making tea ceremony culture feel approachable and fun. The logo’s wavy form adds a light, tipsy feel, symbolizing the playful mix at WABI’s core.

Outcome: The design extends across packaging and logo, giving the product a refined yet playful identity with strong shelf presence.