the BODY prjct — Brand Identity
Background: A non-profit in Uptown Manhattan providing health and wellness support, founded by Adam Francique, creative director and performance captain of adidas Runners NYC.
Process: In collaboration with Victor Roman, we developed a rebrand with a refreshed logo, color system, and design elements. We focused on rounded forms and approachable colors to create a soft, human touch that reflected the organization’s community-centered mission.
Outcome: The new identity is applied across social media, print, and community events, helping the brand communicate with warmth and consistency.
