YURU-CHARA The History of Japanese Mascots — Visual Identity

Background: A pop-up event by NOWHOME NYC celebrating the treasures of Japanese pop culture through the history of mascot characters.

Process: I designed original graphics that captured the playful and nostalgic spirit of mascots, applying them across merchandise, a zine cover, stickers, and social media graphics.

Outcome: The visuals gave the event a cohesive and lively identity, helping attendees connect with the cultural history and charm of Japan’s beloved mascots.